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… Many online advertising experts express a grudging respect for the work of Ms. Uhll and her successors at LowerMyBills. “I do have a bit of admiration for the company,” said James Gardner of the online ad archive adverlicio.us, which maintains a collection of LowerMyBills ads. “They are very comfortable flying in the face of scorn and ridicule.”
… We love to hate advertising in all its forms. But when executed with whimsy or smarts, ads can serve to inform, amuse, and yes, even influence purchasing decisions. This intriguing site demonstrates how far Internet advertising has come from the boring banner ad.