meet James

Summary

Passionate, results-driven marketing executive with 15+ years of B-to-C and B-to-B experience ranging from cutting-edge digital products and services to world-class consumer brands. Multiple entrepreneurial start-ups uniquely combined with blue-chip training and education.

Expertise includes corporate/marketing strategy, product/brand management, digital marketing, business development, and innovation.

> MBA, Kellogg School of Management
> Procter & Gamble brand management
> McKinsey & Company management consulting

Specialties: Brand Management ▪ Innovation ▪ Corporate/Marketing Strategy ▪ Online Marketing (websites, SEO/SEM, conversion, analytics, etc.) ▪ Business Development ▪ Segmentation and Positioning ▪ New Product Development and Launch ▪ Strategic Partnerships ▪ Offline/Online Advertising ▪ Social Media ▪ Public Relations