advertising news
DMA Takes Another Jab at Expanded FTC Power
Stealth Partners Go Public to Focus on Brands in Context
Letter to Google from Chinese Ad Partners Could Be Fake
E-mail Firms Latch on to Market for Social Campaign Tools
For St. Patrick's Day, Fans of Irish Stout Are Asked to Show Their 'Guinness Grin'
Google Lowers Bar to Video Overlay Ads
PointRoll Debuts Unit That Blends Advertising With Editorial
Facebook Visits Surpass Google, But What Does It Really Mean?
Nielsen's Household Data Becomes Available via EXelate's Exchange
Joanne Bradford Exits Yahoo, Joins Demand Media
Yahoo Finally Allows Real-Time Bidding on Network and Exchange
Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads
Limited Data and Privacy Concerns Restrain Behavioral in Europe
Display Ads More Effective in Europe than the U.S.
As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue
Whiskas Cat Network: Pouncing
Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Production House: City: Culture Creative and Co.
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Editor: Culture Creative and Co.
Music: Earthship by Jonathan Geer
Account Management: Simonne Darby
Aired: January 2010
Whiskas Cat Network: Leaping
Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Production House: City: Culture Creative and Co.
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Editor: Culture Creative and Co.
Music: Revelation by Jorn Lavoll
Account Management: Simonne Darby
Aired: January 2010
Whiskas Cat Network: Drinking
Magnificently shot videos showcase the beauty of the feline in slow motion as it drinks, pounces and leaps in a never-seen-before way.
Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Production House: City: Culture Creative and Co.
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Editor: Culture Creative and Co.
Music: Behind the World by Andreas Lutz
Account Management: Simonne Darby
Aired: January 2010
Neenah Paper: Reindeer
Died 21/10/09 of complications arising from old age.
The most carbon conscious paper company on Earth.
Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Senior Account Director: Nadine Ghossoub
