advertising news

Some Newsrooms Shift Coverage Based on What Is Popular Online

NYT | media and advertising - 1 hour 18 min ago
With insights on what people are reading online, many newsrooms now seem to be embracing a more democratic approach to serving up the news.

A Pitched Battle Over Bedbugs in Online Search Advertising

NYT | media and advertising - 1 hour 22 min ago
Google said general searches for the term “bedbugs” have increased 83 percent in the last year and 182 percent in the last four weeks.

Drilling Down: Life Without a TV Set? Not Impossible

NYT | media and advertising - 1 hour 24 min ago
Survey results suggested a decline in the perceived status of the television set, as other devices edge into its territory.

The Media Equation: The Glut of Shows Unwatched

NYT | media and advertising - 1 hour 28 min ago
Television, which was once the brain-dead part of the day, has become one more thing that requires time, attention and discernment.

Even a Hit Can Seem Like a Miss at Its Debut

NYT | media and advertising - 1 hour 31 min ago
The film “Kick-Ass” fell short in its opening weekend, and bloggers wrote it off as a flop. Never mind that this $15 million film went on to sell almost $100 million in tickets.

Die-Hard Fans Follow Iron Maiden Into the Digital Age

NYT | media and advertising - 1 hour 32 min ago
The success of Iron Maiden's latest album and the continued loyalty of its fans offer the troubled music industry some tips on survival in the digital age.

Brain Waves and Newsstands

NYT | media and advertising - 1 hour 40 min ago
The British magazine New Scientist tested a cover using so-called neuromarketers.

From Viral Video to Billboard 100

NYT | media and advertising - 1 hour 41 min ago
The “Bed Intruder Song” was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit.

Lessons of the Summer Box Office

NYT | media and advertising - 5 hours 30 min ago
Movie attendance was down, but some films — like “Toy Story 3” and “Inception” — made out very, very well.

VB Beer: Cry

Ads of The World - 6 hours 49 min ago

“Cry”, using Neil Diamond’s Hello Again, is the first ad in the new VB “Real” campaign. The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson, Omid Amidi
Senior TV Producer: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Lucy McBurney
Planning Director: Sudeep Gohil
Senior Planner: Chris D’Sylva
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
DOP/Cinematographer: Russell Boyd
Editor: Jack Hutchings at The Butchery
Music Production Company: Nylon
Sound Designer: Simon Lister & Tone Aston
Casting: Peta Einberg
Marketing Director: Peter Sinclair
Group Marketing Manager: Paul Donaldson
Senior Brand Manager: Craig Maclean
Trade Marketing Manager: Michael Ismailoglu
Assistant Brand Manager: Ashley Barton
Via: mumbrella

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Amnesty International: Allen Ginsberg

Ads of The World - 7 hours 16 min ago

Director: Fernando Vallejo
Art Director: Fernando Vallejo
Producer: Mark Elliott
Cinematography: Joaquin Baca-Asay
Production Designer: Stephen Rudy
Edit House: The White House
Editor: Ethan Mitchell
Post Effects Company: Brickyard VFX / ArtJail
Brickyard EP: Michael McCarthy
Brickyard Producer: Ellen Schmitt
Brickyard Lead Flame: Gina Downing
ArtJail Producer: Leslie McCartney
ArtJail Lead Flame: Steve Mottershead
Music: Aphex Twin
Audio Post Co: Sound Lounge
Mixer: Jodi Mitchell

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Movie About Plane Crash Draws Ire of Victims’ Families

NYT | media and advertising - 7 hours 22 min ago
A Spanish association representing victims of an air crash is vowing to continue its fight against a television channel that has produced a movie about the tragedy without its consent.

Media Cache: British Advertising Regulator Making Itself Felt Online

NYT | media and advertising - 8 hours 52 min ago
The Advertising Standards Authority of Britain plans to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities.

Denim Is Perfectly Analog

AdPulp - 9 hours 48 min ago
Diesel is busting Facebook and its legions of users' balls with this wicked smart tongue-in-cheek campaign. Learn more at FacePark.org, where the brand says things like, "We, the stupid ones, prefer the park to the platform." And, "It's smart not to join us. Be stupid."


Paul Conrad, Cartoonist, Dies at 86

NYT | media and advertising - 12 hours 3 min ago
Mr. Conrad’s editorial cartoons in The Los Angeles Times and other papers slashed presidents, skewered pomposity and exposed what he saw as injustice for six decades.

New Holland T8 & T9 tractors: Extraordinary performance

Ads of The World - 17 hours 17 min ago

Advertising Agency: Dr. O-One, USA
Art Director & Copywriter: Matteo Bellini
Director: Stefano Bozzetta
D.o.P: Marzio Mirabella
Production: Fluxstudio

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Lennox Home Heating and Cooling: Watch

Ads of The World - 17 hours 30 min ago

Perfectly engineered. For your home.

Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010

Buy a ready made logo or post a brief on StockLogos.

Lennox Home Heating and Cooling: Watch

Ads of The World - 17 hours 30 min ago

Perfectly engineered. For your home.

Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010

Buy a ready made logo or post a brief for a new one on StockLogos.

Lennox Home Heating and Cooling: Satellite

Ads of The World - 17 hours 31 min ago

Perfectly engineered. For your home.

Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010

Buy a ready made logo or post a brief for a new one on StockLogos.

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