ClickZ News
DMA Takes Another Jab at Expanded FTC Power
During a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the online ad industry.
Categories: advertising news & gossip
Stealth Partners Go Public to Focus on Brands in Context
Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media.
Categories: advertising news & gossip
Letter to Google from Chinese Ad Partners Could Be Fake
Google is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the country.
Categories: advertising news & gossip
E-mail Firms Latch on to Market for Social Campaign Tools
Following the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage social media campaigns.
Categories: advertising news & gossip
For St. Patrick's Day, Fans of Irish Stout Are Asked to Show Their 'Guinness Grin'
Irish eyes may be smiling, but Guinness fans can pose however they want in a new photo-based Facebook promotion.
Categories: advertising news & gossip
Google Lowers Bar to Video Overlay Ads
With new ad templates, the goal is to make InVideo ads available to legions of small business advertisers.
Categories: advertising news & gossip
PointRoll Debuts Unit That Blends Advertising With Editorial
New ad type offers closer integration with content.
Categories: advertising news & gossip
Facebook Visits Surpass Google, But What Does It Really Mean?
Facebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms.
Categories: advertising news & gossip
Nielsen's Household Data Becomes Available via EXelate's Exchange
Agreement marks the latest offline-online data integration as industry continues to wheel and deal.
Categories: advertising news & gossip
Joanne Bradford Exits Yahoo, Joins Demand Media
Portal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years.
Categories: advertising news & gossip
Yahoo Finally Allows Real-Time Bidding on Network and Exchange
Aligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers.
Categories: advertising news & gossip
Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads
Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce.
Categories: advertising news & gossip
Limited Data and Privacy Concerns Restrain Behavioral in Europe
Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S.
Categories: advertising news & gossip
As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue
Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.
Categories: advertising news & gossip
Google-Funded Pixazza Courts Advertisers With New Platform
New ad offering joins existing product that lets users identify and buy items displayed in Web photos.
Categories: advertising news & gossip
Display Ads More Effective in Europe than the U.S.
ComScore suggests superior creativity could explain discrepancy.
Categories: advertising news & gossip
NBC's Wurtzel Suggests Mobile Is On TV's Radar More Than Web
Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.
Categories: advertising news & gossip
Multi-Channel Attribution Models Spur Lively Debate at I-COM
Agencies predict more brands will adapt the models in the next year, while others question the practice's value.
Categories: advertising news & gossip
U.K. and U.S. Agencies Throw Cold Water on Standards for 'Black Box' Data
Media buyers talk bluntly about their vested interest in keeping the data kimono closed.
Categories: advertising news & gossip
Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign.
Categories: advertising news & gossip
